Tri-Serv Selects Justice & Young for Public Relations, Marketing Strategy

18 April 2006

In the business world, maximizing efficiency and cutting down on paperwork is a main objective and often a challenge to small business. Cincinnati human resources outsourcer Tri-Serv has hired leading marketing strategy and public relations agency Justice & Young to educate small to medium sized business on the power and efficiencies gained through outsourcing such non core competencies to the experts.

According to Justice & Young vice president Rodger Roeser, APR, the strategic marketing program will entail industry research, branding of Tri- Serv, marketing collateral and literature development, and general media relations and publicity. The proactive marketing program is designed to position the services offered by Tri-Serv as necessities to fostering the growth of small business.

Tri-Serv managing director Angie Strunk said that Justice & Young fit in with their corporate vision because of the full service marketing capabilities offered by the marketing agency. "We are a company in a growing and critical niche of the business world, and we needed an agency that could identify with our objectives and articulate our services in a way that could clearly explain the benefits of our organization to our clientele. We believe in outsourcing non core competencies to the experts and we practice what we preach."

Roeser said, "The technology and services offered by Tri-Serv alleviates the burdens of a variety of HR functions and enables small business leaders to focus their time and talents on growth and innovation, rather than such things as employee benefits, legal compliance and payroll. Through Tri-Serv, business owners can rediscover their passion, while gaining more control of their organizational operations."

Justice & Young Advertising and Public Relations is an award winning, full service integrated marketing firm headquartered in Cincinnati, Ohio. The firm combines strategic public relations, marketing, advertising, and eCommerce to uphold its mission of partnering with clients to provide full circle marketing -- compelling communications that drive core objectives. Clients include White Castle, McSwain Carpets & Floors, Graeter's Ice Cream Lexington/NKY, Appearance Plus, Cadence Network, TechSolve, Deskey Branding, Kett Tool, Campbell County Schools, Tavern Restaurant Group, Voltage Furniture and others. Founded in 1997, Justice & Young combines the power and experience of a creative communications company with business intelligence and performance management to create a client focused firm that is Just Right -- the right people, the right size, and the right expertise. More information can be accessed at http://www.jypublicrelations.com or by calling 513.388.4700.

Source: prnewswire

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