The Beasley Firm Wins International Award Competition

The Beasley Firm's new web site has been honored with a Platinum Award in the 2005 MarCom Creative Awards Competition, an international competition for outstanding marketing and communication initiatives. The web site, http://www.beasleyfirm.com, was cited for excellence in creativity and design. The Beasley Firm, a brand-name Philadelphia plaintiffs' firm, has taken an innovative step well beyond what most law firms have ever attempted online. The new web site employs video interviews with key lawyers to communicate the substance of the Firm's practice areas, its storied tradition and history, and its ongoing commitment to public service. The video interviews also provide glimpses into the personal motivations and concerns of the attorneys, thus providing visitors with a compelling sense of who these lawyers are and why they have made lifelong professional commitments to serve clients from every walk of life. Additional video highlights the Firm's long tradition of public service, from helping indigent high school students to providing free smoke alarms in public housing. The web site was developed for The Beasley Firm by Nekouda Creative (http://www.nekouda.com), a leading web designer based in Montreal, and Levick Strategic Communications, a worldwide pioneer in legal media and communications (http://www.levick.com). The mission of the MarCom Creative Awards is to honor excellence and recognize the creativity of marketing and communications professionals. It is part of The Communicator Awards, one of the largest, oldest, and most respected competitions in the communications field. "We are honored to receive the prestigious MarCom Award," said Jim Beasley, Jr., managing partner of the Beasley Firm. "My father, Jim Beasley Sr., founded this firm to serve the public in every way possible. I know that he would be thrilled with the kind of powerful and helpful information that our new web site delivers so effectively." The web site is notably successful in reaching multiple audiences with different messages. It communicates the Firm's past achievements even as it underscores the innovative legal services that the Firm is continuing to provide. It speaks directly to individuals who have suffered damages as well as to the diverse businesses that are being increasingly represented by this litigation powerhouse. "The medium is definitely the message here," said Larry Smith, Director of Strategy at Levick Strategic Communications. "The web site is uniquely innovative and so is this firm's history and practice. It is a pointed lesson for other law firms that are too often disinclined to communicate as boldly and as attractively." Among its many features, The Beasley Firm web site offers a virtual walking tour of The Beasley Building, a unique Historical landmark built in 1894, and a symbol of the firm's commitment to the city of Philadelphia and its community. "This web site is all about creating a comfort level with these lawyers -- to make visitors, some of whom may be undergoing terrible strain, feel at ease with the firm," said Joel Miller, principle of Nekouda Creative. "Hopefully, a visitor to this site can see what The Beasley Firm is all about -- and seeing is believing." The MarCom Platinum Award is presented to those entries in their respective categories that exceed a high standard of excellence and serve as a benchmark for the industry. A complete list of Platinum winners is listed on the MarCom Creative Awards web site at http://www.marcomawards.com. ABOUT THE BEASLEY FIRM The Beasley Firm is a Philadelphia based legal institution that, for nearly half a century, has been winning battles for people from every walk of life. Its mission is to help those who have been wronged and who deserve justice. The Temple University Beasley School of Law is named after James Beasley Sr., the founder of the firm. The firm, in collaboration with the Temple Beasley School of Law and the Pennsylvania Bar Association's Young Lawyers Division, also supports Philadelphia-area high school students in the national "mock trial" competition. For more information on The Beasley Firm visit http://www.beasleyfirm.com.

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