SBLI USA Mutual Life Insurance Company, Inc. to Host Local Events in Support of 2nd Life Insurance Awareness

3 September 2005

SBLI USA Mutual Life Insurance Company, Inc., a financial services company committed to the financial empowerment of all people, will host several health events in September to support the second annual Life Insurance Awareness Month, coordinated by the nonprofit Life and Health Insurance Foundation for Education (LIFE).

Life Insurance Awareness Month was created to help Americans understand what life insurance is and what it can do for them. SBLI USA hopes that greater awareness will help lead to improved financial security for millions of families.

SBLI USA is a national financial services company serving value-conscious consumers and underserved markets. The Company?s mission is to empower customers and provide them with the educ1ation and tools they need to help take control of their financial destinies.

?We are proud to be officially participating in Life Insurance Awareness Month,? said Lynette Gott, manager of SBLI USA?s Buffalo Customer Center. ?This is an excellent opportunity to raise awareness about the need for sound insurance planning as well as monitoring one?s health.?

SBLI USA and its predecessor, The Savings Banks Life Insurance system, have been offering affordable, quality life insurance products and excellent customer service to New Yorkers for over 60 years. The Company offers a broad product line ? including term life, whole life, senior life and a children?s term product - tailored to fit the needs of diverse Americans for all stages of life. SBLI USA?s products are affordable and simple-to-buy.
The following events are planned to help serve the local community by educating people about the benefits of life insurance and the importance of seeking advice from qualified insurance and health professionals:

-- On Saturday, September 3rd, from 11:00 a.m. ? 3:00 p.m., SBLI USA?s Buffalo Customer Center in the Walden Galleria Mall will kick off the month with a Children?s Health Fair. Free to the public, the fair will feature licensed nurses administering free blood pressure, height and weight checks, and general health information and tips will be offered. There will also be children?s entertainment and a raffle to win a children?s back-to-school gift basket.

-- On Friday, September 16th, the Buffalo Customer Center will hold another Health Fair, this time targeted to Senior Citizens who take daily walks in the mall, from 7:30 a.m. ? 10:30 a.m. A licensed nurse will be on hand to check blood pressure, height and weight, and provide information targeted to the aging population. There will be a raffle to win a mall gift certificate as well.

-- From Saturday, September 10th to Friday, September 16th, SBLI USA also plans to host a Walden Galleria Mall Employees Insurance Week. The Customer Center will invite employees of all mall stores to stop in for a free insurance review and enter a raffle to win a mall gift certificate.

An integral part of SBLI USA?s focus is its new state-of-the-art Customer Centers, designed to make it easy for the public to drop by and learn more about products and services in a relaxed environment. Customers can buy products, receive excellent customer service, and also make private appointments with professional licensed agents who can perform needs analyses and in some cases, issue policies on the spot.

For those who prefer to learn on their own, kiosks are available with educational tools for taking financial self-assessment quizzes. A children?s entertainment area with games and a plasma T.V. are available to keep young ones busy. The Buffalo Center is open seven days a week. Customers may also call 1-877-SBLI-USA, or log on to SBLI USA?s Web site at www.sbliusa.com for additional information.

About SBLI USA

SBLI USA Mutual Life Insurance Company, Inc. is a financial services company that is committed to value-conscious consumers. The Company is dedicated to building lifelong relationships with customers and empowering them with the education and tools they need to take control of their financial destinies.

SBLI USA and its subsidiaries are licensed in 49 states, the District of Columbia, the U.S. Virgin Islands, and Puerto Rico. With more than $17 billion of insurance in force, $1.5 billion in assets, $120 million in surplus capital, 250 employees and over 400,000 customers, the Company is committed to offering affordable, flexible and easy-to-access products through a variety of integrated channels, including direct mail, telemarketing, a bilingual Web site, licensed agents, and new Customer Centers, as it expands nationally.

SBLI USA Mutual Life Insurance Company, Inc. is the parent company to SBLI USA Holdings, Inc., which owns subsidiary companies S.USA Life Insurance Company, Inc., and SBLI USA Diversified Services Company, Inc.