Major U.S. Law Firms Spend Almost $50,000 in Overhauling Their Web Sites, According to The Survey of Law Firm E-Marketing Practices

10 October 2006

(PRWEB) October 5, 2006 -- Major U.S. law firm spend a mean of $40,583 in overhauling their web sites, according to The Survey of Law Firm E-Marketing Practices (ISBN #1-57440-082-7). The report, published by Primary Research Group, is available for $295.00 and includes more than 120 tables describing emerging law firm policies on web site development, use of blogs, e-newsletters, website sponsorships, banner ads and other web marketing practices. Forty law firms, including many of the Nation's most prominent contributed data to the report.

Some of the reports findings are:

•A shade less than 20% of the firms in the sample published their own blogs. Firms with 20 or more distinct practice groups were the most likely to publish blogs, and nearly forty percent of the firms in this category did so.

•Only 16.67% of firms have a policy of surfing the web to market the firm's opinions and prowess through legal blogs by responding to postings or making commentaries in such blogs to demonstrate legal expertise or in some way promote the law firm.

•More than half of the firms in the sample hired a consulting firm when they overhauled (or initially created) their firm's website. Only a shade less than 12% of firms in the sample did most of the website design or overhaul work in-house, and these were mostly smaller firms

•Less than 10% of the firms in the sample outsourced their website maintenance, and these were exclusively firms with less than 35 lawyers, of which nearly 43% outsourced website maintenance.

•Close to 60% of the firms in the sample published e-newsletters, as did nearly 90% of the firms with 200 lawyers or more.

•Mean spending on electronic press release services was also relatively modest, with mean annual spending averaging just a shade less than $536.00.

•Nearly 58% of the firms in the sample use opt-in email marketing to promote the law firm.

•Most firms have not used banner ads though, perhaps surprisingly, more than 30% plan to increase spending on banner ads. Two thirds of firms in the sample that have more than 20 distinct practice groups plan to increase spending on banner ads.

•Only 12.5% of the firms in the sample have paid search engines for higher search engine placement, a practice that was more common among smaller than larger firms.

•A bit more than 32% of the firms in the sample say that it is "likely" or "very likely" that within the next two years that they will hire a consultant to help the firm to appear higher in search engine rankings.

•Less than 3% of the firms in the sample have ever done a podcast to help market the law firm.

Forty law firms took part in the survey; the tables in this section summarize some of the characteristics of the firms in the sample. The mean number of partners per firm in the sample was 90.92 with a maximum of 379. The mean number of lawyers per firm was 176.38 with a maximum of 953. The mean number of offices per firm was 6.24 and the mean number of distinct practice groups, 13.63.

Recognized publications may call for review copies. To place an order, contact James Moses at 212-736-2316, fax your order to 212-412-9097, or visit our website at WWW.Primaryresearch.com.

Source: prweb

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