LifeLock Joins Forces With National Crime Prevention Council

12 July 2006

LifeLock and the National Crime Prevention Council (NCPC) have come together to stress the importance of preventing identity theft, labeled the fastest growing crime in the United States, with more than 100 million people affected by data compromises in the past 16 months. Victims include children, disaster victims, veterans, active military personnel and college students.

LifeLock and NCPC put the spotlight on prevention at a time when most organizations are focused on helping people after the fact. The two organizations will work together to raise awareness and promote the prevention of ID theft throughout the country.

"We are extremely proud to work with the National Crime Prevention Council," said LifeLock CEO Todd Davis. "NCPC, along with their icon, McGruff, the Crime Dog, is a perfect example of what a commitment to education and a consistent message will do. We look forward to joining them in the fight against identity theft by providing the preventative answer."

"Most of us do not realize how often our everyday actions put us at risk for identity theft," said Al Lenhardt, NCPC President and CEO. "The numbers are staggering and enough to cause concern and fear for any individual. However, we cannot let fear immobilize us. Prevention is the best tool we have to fight identity theft."

NCPC works hard to inform Americans that they can prevent identity theft instead of waiting until their identity is stolen. NCPC's public education initiative consists of television and radio public-service announcements, technical assistance and training for law enforcement, and resources on the issue.

About LifeLock

LifeLock is the nation's first and only ID Theft Prevention Company that maintains active fraud alerts with the three major credit bureaus as well as ChexSystems. The LifeLock system makes personal information useless to everyone but the rightful owner. Each time someone attempts to open credit, change an address, or make changes to bank accounts, LifeLock is there to ensure the right person is making the request.

Also unique to other products on the market, LifeLock removes a member's name from solicitation lists and junk mail, eliminating a primary target of ID thieves -- the pre-approved credit offer. The LifeLock system is backed by a one million dollar guarantee to completely fix any problems if a client is ever compromised.

The LifeLock logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2686

About the National Crime Prevention Council

The National Crime Prevention Council (NCPC) is a private, nonprofit organization, whose primary mission is to enable people to create safer and more caring communities by addressing the causes of crime and violence and reducing the opportunities for crime to occur. NCPC manages public service advertising under the National Citizens' Crime Prevention Campaign -- symbolized by McGruff the Crime Dog(r) and his "Take A Bite Out Of Crime(r)" slogan -- and acts as secretariat for the Crime Prevention Coalition of America, more than 300 national, federal, state, and local organizations representing thousands of constituents who are committed to preventing crime. Now, 25 years after McGruff's first TV appearance, more than 75 percent of children recognize McGruff, and over 4,000 law enforcement agencies own a McGruff costume. That's a lot of people who know how to "Take a Bite Out Of Crime!" NCPC is funded through a variety of government agencies, corporate and private foundations, and donations from private individuals. NCPC also participates in the Combined Federal Campaign. For more information on crime prevention issues, visit www.ncpc.org.

CONTACT: LifeLock

Mike Prusinski, VP Communications

(480) 544-2222

mike@lifelock.com

Source: primezone

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