How Search Engine Marketers Assess Customer Acquisition Costs Bizresearch’s Laura Thieme to Speak at Search Engine Strategies Stockholm

Gaining visibility in search engines is just one third the battle of a search engine marketing campaign for retailers, Fortune 500 companies and small business owners. Measuring performance of an internet advertising campaign will be the focus of the presentation given by Laura Thieme, president of Columbus-based Bizresearch, at the incisivemedia plc (formerly Jupitermedia) Search Engine Strategies Conference & Expo in Stockholm, Sweden.

Thieme, an internationally acclaimed speaker on search marketing strategies, will present “Measuring Success & Assessing Customer Acquisition Costs” at 10:45 a.m. at the Sheraton Stockholm.

Marketers measure success on their internet advertising campaign in terms of visibility, traffic, sales, acquisition costs, profitability, and return on investment. Thieme will present on the latest tools and methodologies to measure search marketing campaign return-on-investment (ROI) in “Measuring Success & Customer Acquisition Costs”. Thieme will present recent case studies on select retailers and law firms that are measuring return on investment from search marketing campaigns.

Clicktracks, WebTrends, NetTracker, atlas ProfitBuilder, Google ROI Tracker, and WebPositionGold are just a few of the traffic monitoring and return on ad spend (ROAS) tools that will be covered.

About Bizresearch
Founded in 1997, Bizresearch provides search engine marketing strategy, organic search engine optimization (SEO), cost-per-click (CPC) paid search campaign management, return on investment or return on ad spend (ROAS) tracking and analysis for retailers, law firms and Fortune 500 companies. Bizresearch also offers custom web design for law firms and small business retailers. For more information, contact Laura Thieme, President of Bizresearch, 614-846-7560, or visit www.bizresearch.com.

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