Cincinnati Public Relations Firm Continues Blistering Pace of Growth

11 June 2006

Add another Cincinnati icon to the Justice & Young stable of accounts, as Gold Star Chili has selected the Cincinnati integrated marketing agency to direct its public relations and online strategy and implementation. Agency vice president Rodger Roeser will oversee and direct the account, and provide overall marketing communications counsel and strategy to the franchised restaurant chain.

The robust program entails a series of community relations and promotional events throughout the year beginning with the naming of the new Cincinnati Zoo mascot on June 13h, through such events as Firefighter Education Night, the AVP Cincinnati Open and the Firehouse of the Year. The Justice & Young team will also promote the new eClub program, where patrons can sign up online at www.goldstarchili.com and receive a free 3 way and other promotional goodies. Rich media will also be a strong element of the campaign, and Justice & Young will be developing and unveiling a new, robust and interactive Gold Star Chili website, along with a Search Engine Optimization (SEO) element.

“The pieces all work in concert and we’ll be able to create something that not only keeps Gold Star Chili top of mind, but drives traffic to their stores and online, and truly showcases the wonderful community work done by these passionate individuals,” Roeser said. “I make no bones about – I believe this agency does what we do better than anyone. We work harder, we work smarter, we employ a business acumen to marketing that grows business – and we have fun doing so.”

Gold Star Chili marketing director Lori Busse Hubbard said, “Rodger and his team brought to us an exceptionally high level of expertise in communications combined with a genuine passion to see our company grow. With the help of Justice and Young, we will be implementing more value focused public relations initiatives and online communications that can be leveraged throughout our organization.”

Roeser added that the addition of Gold Star Chili comes off first quarter PR growth of 33 percent over the same period last year, and growth exceeding 200 percent since 2004. “I believe we have a better way. For their investment, clients should seek marketing prowess that combines strategy and tenacity that can be leveraged throughout all disciplines in marketing – efficiently. Big ideas are everywhere if you know where to look. Simply, clients need a little less talk and a lot more action.”

Contact: Rodger Roeser, APR

Vice President, Justice & Young

rodger@jypublicrelations.com

513.388.4700 x3012

Source: pr

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