‘Blawgs’ Little More than an Expensive Hobby for Many Law Firms.

23 July 2005

“Properly developed blogs can be very effective. Unfortunately, the majority of law firm blogs are not properly planned and the result is often a significant waste of time, money and credibility” says Dale Tincher, president of Consultwebs.com, a web consulting and design firm that develops and supports law firm sites.

In his article, “Law Firm Blogs – Hip or Hype?” (http://www.consultwebs.com/articlesdt/law_firm_blogs.htm), Tincher examines the effectiveness of “blawgs” – weblogs, or blogs, created by and for law firms. To determine whether a law firm should start, or continue using a “blawg” as a marketing tool, Tincher recommends taking these three steps:

• Define your goals;
• Assess your ability to invest the necessary time;
• Consider other options.

“Some of our clients have very successful Websites that rank at the top of the search engines and use blogs to enhance their Web presence,” Tincher says. “Do not run after the first blogging pied piper who tells a great story,” he warns. Lawyers should consider the ethics and libel implications, and be sure to refrain from appearing to give legal advice.

Tincher summarizes by stating, If blogs are developed as part of a cohesive marketing campaign, they can be very effective.

About Dale Tincher
Dale Tincher is president of Consultwebs.com, a North Carolina-based Web Consulting and Design firm that develops supports law firm Web sites throughout the United States. Consultwebs.com’s Web site is www.consultwebs.com . Dale may be reached at 919-272-8052, or dtincher@consultwebs.com.

About Consultwebs.com
Consultwebs.com, Inc. is a full-service Internet/Web design and Web consulting company. Its primary focus is law firm Web marketing and design, and the company supports more than 300 law firm client Web sites (http://www.consultwebs.com/client_list.htm) and has worked with numerous businesses and legal organizations, such as the American Bar Association. Consultwebs.com has more than seventy-five years of combined business consulting experience.

Source: PR Leap

All trademarks and copyrighted information contained herein are the property of their respective owners.